Not only has Apple replaced Coca-Cola as first among the 100 most valuable brands based on criteria that include financial performance, this is the first time that the soft drink known for slogans like “It’s the real thing” has not been No. 1….
… Last year, when Coca-Cola finished atop the Best Global Brands list for the 13th consecutive time, an executive at the Coca-Cola Company acknowledged the streak but noted that “nothing lasts forever.”…
Google used to be simple. You search a term, and it would give you a list of links that should include what you were looking for. Then it brought in monetization schemes like Adwords and other monetizable products like Maps and Zagat recommendations.
But it wasn’t apparent just how absurd things had gotten until Aaron Harris, co-founder of Tutorspree, broke down Google search page resultsinto simple real estate percentages. As it turns out, on a 13-inch Macbook Air, a mere 13% of Google’s results page are dedicated to results when searching “auto mechanic.” (More literally, that means Google gives you three links for your troubles.) More than twice that space is spent on ads–yielding almost four times the number of links. Imagine that in any other context–maybe a TV show in which the commercials were the main attraction–and it’s beyond absurd.
Explore new places, discover local favorites, and navigate your world with the new Google Maps app. Available on Android phones and tablets with a simple, easy-to-use design. Learn more at http://google.com/maps/about.