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Apple Knocks Coca-Cola off the Throne as World’s Most Valuable Brand

The report, to be released on Monday, is from Interbrand, a corporate identity and brand consulting company owned by the Omnicom Group that has been compiling what it calls the Best Global Brands report since 2000. The previous No. 1 brand, Coca-Cola, fell to No. 3.

Not only has Apple replaced Coca-Cola as first among the 100 most valuable brands based on criteria that include financial performance, this is the first time that the soft drink known for slogans like “It’s the real thing” has not been No. 1….

… Last year, when Coca-Cola finished atop the Best Global Brands list for the 13th consecutive time, an executive at the Coca-Cola Company acknowledged the streak but noted that “nothing lasts forever.”…

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Found on: The New York Times

Only 13% Of Google.com Shows Actual Search Results

Google used to be simple. You search a term, and it would give you a list of links that should include what you were looking for. Then it brought in monetization schemes like Adwords and other monetizable products like Maps and Zagat recommendations.

But it wasn’t apparent just how absurd things had gotten until Aaron Harris, co-founder of Tutorspree, broke down Google search page resultsinto simple real estate percentages. As it turns out, on a 13-inch Macbook Air, a mere 13% of Google’s results page are dedicated to results when searching “auto mechanic.” (More literally, that means Google gives you three links for your troubles.) More than twice that space is spent on ads–yielding almost four times the number of links. Imagine that in any other context–maybe a TV show in which the commercials were the main attraction–and it’s beyond absurd.

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via: CoDesign