Tea Bag Art that Changes When Making a Cuppa

A Malaysian tea company, BOH, collaborated with M&C Saatchi to come up with a novel way to promote their range of chamomile tea.

They decided to use edible ink to print “aggressive” images onto the tea bags like erupting volcanoes, an angry bear, a dragon just to name a few. When the tea bag is dipped in hot water the images seem to melt away into more “calming” ones such as a mountain, a smiling bear and a dove.

Here is a promotional video:

Found on: Lost at E Minor

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