A Malaysian tea company, BOH, collaborated with M&C Saatchi to come up with a novel way to promote their range of chamomile tea.
They decided to use edible ink to print “aggressive” images onto the tea bags like erupting volcanoes, an angry bear, a dragon just to name a few. When the tea bag is dipped in hot water the images seem to melt away into more “calming” ones such as a mountain, a smiling bear and a dove.
Here is a promotional video:
Found on: Lost at E Minor