Coca-Cola Repurposes Old Plastic Bottle

Over the years Coca-Cola has come up with ingenious ways to get people talking about the brand. Whether its tall vending machines that require people to help each other to get a Coke or the de-branding campaign (which I used to propose to my fiancé) where everyone was searching for their name.

This time the marketing geniuses have come up with a novel way to repurpose old plastic coke bottles and keep them out of rubbish heaps and our oceans!

2ndLives by Coca-Cola

With a line of around 16 bottle caps (that are being distributed for free in Vietnam and soon Indonesia and Thailand. So of these awesome caps include a “magic marker”, sprayer, pencil sharpener, water gun and much more. Check out the video below to see what can be done:

Found on: YouTube

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s